ON YOUR SIDE OF THE SALE
MELBOURNE BYRON BAY
Before you
appoint an agent,
know the right
way to sell.
A private briefing for significant homes, family properties,
architectural residences and properties with a story.
Led by Frank Mlikota, who pioneered vendor advocacy in
Australia in 1999 — nearly thirty years in prestige
property across Melbourne and Byron Bay.
We sell prestige properties in Byron Bay and surrounding Hinterland.
The review is without charge, and this is not a free
appraisal. It is an independent working session on price,
method and agent selection — held before any agent is
appointed. Should you engage us as your advocate, we are
paid from the selling agent's commission, not on top of it.
Selling this way costs you nothing extra
PARKINSON PRESTIGE
Parkinson Prestige is a private real estate advisory for owners of significant homes, family properties, architectural residence and properties with a story based between Melbourne and Byron Bay we act on the seller's side before the major decisions are made.
.
Proudly independent and family-run, we are not aligned with any large franchise group — which means we answer only to our clients.
With nearly 30 years of prestige property experience, Parkinson Prestige has built a reputation for record-breaking results, absolute discretion, and a genuinely different approach to buying and selling at the highest level of the market.
Private when privacy serves the seller and public when competition is required. Our buyers are qualified, our vendors are protected, and our network — built over three decades through genuine relationships in real estate.
Parkinson Prestige lead by Frank Mlikota and known originally as Alliance Property Group pioneered Vendor Advocacy
in Australia in 1999 — the first agency to formalise independent expert representation exclusively for sellers.
That model is now standard across the industry. We built it.
Our results speak for themselves. The $3.8 million sale of the iconic Broken Head property known as the Matt Damon house. The $12.5 million Belongil Beach retreat sold sight-unseen to an interstate buyer. A track record of quietly setting records that others talk about for years.
We operate across Melbourne, Byron Bay & Northern Rivers | By Referral, Australia-Wide.
Discretion. Results. Three decades of trust.
ON YOUR SIDE OF THE SALE
OUR BAREFOOT PRINCIPAL
Frank Mlikota | The Barefoot Agent
Principal, Parkinson Prestige | Pioneer of Australian Vendor Advocacy (Est. 1999)
Frank Mlikota is the Principal of Parkinson Prestige and the pioneer of Australian Vendor Advocacy (est. 1999), operating between Melbourne and Byron Bay.
Known as The Barefoot Agent, Mlikota has nearly 30 years of prestige property experience.
HISTORY OF VENDOR ADVOCACY IN AUSTRALIA — PIONEER SINCE 1999
Frank Mlikota is credited as the original architect of Vendor Advocacy in Australia. In 1999, he was the first to formalise a framework in which an independent expert—not the listing agent—represents the seller’s interests exclusively. This model, now widespread across the industry, gives vendors strategic oversight, professional negotiation, and genuine protection without the conflicts of interest inherent in traditional agency representation.
Frank, after gaining his real estate license working for a big branded corporate agency soon realised he was more suited to his own unique way of doing things.
Frank was successful operating under his own company PARKINSON with a mixture of Vendor Advocacy and ead Agency in Melbourne's prestige sales market of Albert Park, Port Melbourne, and the Mornington Peninsula.
Complex negotiations, fast-moving transactions, and a client base demanding absolute discretion defined his approach—and followed him to Byron Bay.
It was also what made him the natural choice when American reality television - House Hunters International - came looking for someone to represent Melbourne to a global audience.
THE BAREFOOT AGENT PHILOSOPHY: RADICAL AUTHENTICITY
Frank Mlikota hasn’t worn shoes in decades. Not as a stunt, not as a statement—as a way of life. The Barefoot Agent identity is a deliberate philosophy—a rejection of corporate real estate theatre in favour of results, trust, and radical authenticity.
The man who has negotiated some significant prestige transactions owns, by his own account, a 32-year-old blue Ford Ute, three surfboards, and a mobile phone. Nothing more.
In an industry that mistakes the appearance of wealth for the ability to create it, that inventory says everything.
Jane Mlikota describes her husband plainly: “Who else can sell a $10 million dollar house in bare feet? He stopped wearing shoes years ago! It works for him. People remember him, people love him.” — Byron Shire Echo, Echo Property section.
That philosophy has earned Frank a profile well beyond Australian property circles. In 2017, HGTV’s globally syndicated series House Hunters International selected Frank Mlikota—beating out several competing agencies—to escort Washington DC residents Amy and Dana through Melbourne during their search for a new home. Filming took in Albert Park, St Kilda, and the city centre. As Domain reported in October 2017: “I think the show’s producers like the fact that I’m a bit eccentric. I am also very good-looking. I’m sure that was some sort of help in them deciding.”
He later appeared as a featured agent on Channel 9’s Dream Listing Byron Bay, which premiered on 16 November 2022, described by Nine Network promotional material as “The Barefoot Agent” who “doesn’t look like your typical real estate agent.”
FRANK MLIKOTA HIGH-PROFILE CAREER MILESTONES
*The “Matt Damon” House (2018): Frank Mlikota orchestrated the sale of the iconic Broken Head property colloquially known as the Matt Damon house, achieving $3.8 million for his vendor. The Byron Shire Echo described it as “possibly the most popular sale in Australian history.”
The $12.5M Sight-Unseen Sale (2021): Frank Mlikota sold a Belongil Beach retreat for $12.5 million to an interstate buyer who had never physically inspected the property. The sale was reported nationally by the Australian Financial Review.
Vendor Advocacy Pioneer (1999): The first independent seller-advocate in Australia, formalising the model that the industry now takes for granted.
HGTV House Hunters International (2017): Selected over competing Melbourne agencies to represent the city to a global audience, escorting American buyers Amy and Dana through Albert Park, St Kilda, and the Melbourne CBD. Reported by Domain, October 2017.
Channel 9 Dream Listing Byron Bay (2022): Featured as The Barefoot Agent in Channel 9’s prestige property series covering the Byron Bay luxury market, premiering 16 November 2022.
YOUR DETAILS ARE NOT SHARED WITH ANY AGENCY